MAKE: The Indie Maker Handbook

Learn to build startups the indie way

make
📜 Foreword
📜 Contents
📕 This book
💡 Idea
🛠 Build
🚀 Launch
🌱 Grow
💰 Monetize
🤖 Automate
🚪 Exit
Exit
🎬 Epilogue

THE INDIE MAKER HANDBOOK
💡 Idea
🛠 Build
🚀 Launch
🌱 Grow
💰 Monetize
🤖 Automate
🚪 Exit
🤝 Ethics
📝 Homework
Thank you
Why did I write a book?
But I do want to write a book
The indie way of building a startup
I want to make bootstrapping great (again) #MBGA
Why should you listen to me?
This book is my entire brain dump
This book is continuously updated
App, site, product, startup, business
You'll need persistence, and luck
Practice
Introduction
Solve your own problems
Your problem might just be everyone else's
You are the greatest expert at your own problems
How well do you need to know a problem to solve it?
Be more original, and your ideas will be original
The downside of solving only your own problems
Always start from the problem, not the solution
To get big, you have to start small
Start with a micro niche
From micro niche to multi-niche
From multi-niche to adjacent markets
From adjacent markets to becoming a platform
You just became big by starting small!
Your idea does not have to be earth-shattering
Create a list of ideas and keep track of them
Should you make ideas alone or in a group?
Don't be afraid to share your ideas
Conclusion
Introduction
Build fast and minimal
Build yourself or outsource
To build, should you learn to code?
Tools
Native vs. web
Building with constraints
Building a startup without coding
Let's talk APIs
Conclusion
Introduction
What is a launch?
Why even launch?
How fast should you launch?
Preparing your app for a launch
Where to launch?
How to stay motivated working on one product
Conclusion
Introduction
Why is organic growth better?
How to get organic growth
Launch an API
Build with your users
Measure how you stand up against your competitors
Conclusion
Introduction
Why is monetization so important?
Don't be afraid to charge money
Charge money, get hate
Build with monetization in mind
Monetization is validation
Business models
Payment platforms
Use a Typeform to charge fast
How to deal with refunds?
How to deal with bookkeeping and tax?
Conclusion
Introduction
How is automation relevant?
What's a robot really?
Don't automate if it's not worth to automate it
Where do humans fit in here?
So this is like passive income, right? No!
The "bus test"
Conclusion
Introduction
First contact
Using a broker
Negotiating a price
Negotiating other details
Letter of intent
Preparing your company for acquisition
Due diligence
Purchase
Post-sale
Conclusion
Epilogue
A farewell

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